Res 106-2017 8/1/2017Resolution No. 106-2017
Resolution approving the programs and expenditures of the Wichita
Falls 4B Sales Tax Corporation Board of Directors and amending the
budget to include funding up to $50,000 for the second year of funding
with Buxton for retail recruitment services
WHEREAS, Texas Local Gov't. Code § 501.073(a) provides "The corporation's
authorizing unit will approve all programs and expenditures of a corporation and annually
review any financial statements of the corporation;" and,
WHEREAS, on June 30, 2017, the Wichita Falls 4B Sales Tax Corporation
(4BSTC) approved the project listed below and as stated in its agenda.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY
OF WICHITA FALLS, TEXAS, THAT:
1. The Wichita Falls 4B Sales Tax Corporation's approval and funding of the
following programs and expenditures, in a total amount not to exceed $50,000 as
described below and in said corporation's agenda, is approved:
2nd Year of Service Agreement with Buxton in the amount of $50,000 for
Retail Recruitment Services.
2. The current fiscal year budget of the 4B Sales Tax Corporation is amended to
provide for the aforementioned expenditures and changes thereto.
PASSED AND APPROVED this the 1st day of August, 2017.
ATTEST:
City C elk
`�UiWe
Prepared by: Lisa H11-Nlb ay
Expiration: April 29, 2016
PROPOSITIONOUR VALUE
Since our founding in 1994, Buxton* has been a leading force in retail site and development, We
are recognized tear creating solufrons thof provide results. Buxton began as 0 service to help
retailers make informed site selection decisions by ,understand+ng their customers and precisely
determining their markets Buxiorr soon realized that the company's expertise in retail site and
market analysis could also be leveraged to benefft communities desiring retail expansion:
BUXTON'S AWARDS & HONORS
741t £ rAixluLroar as
s Of the Ve r
4+u'tflr9 Ytyt stlm Fx*,.1t6"' '.ids ^.. +Y .P ,mb'+•to- i. .5..'lF$a't Sid CE,o. , u{flha n:
More than simply providing data, Buxton supplies custom marketingmaterials and -strategies
targeting the unique site requirements of retailers, developers, and commercial renal estate
brokers, Buxton clients achieve outstanding success using our trials for retail identification,
selection, and recruitment, Clients benefit from Buxton's unique understanding of site selecilart
from the retailer's point of view;
b Grow Your Community, Create new, permanent yobs ahrat will satisfy your citizens desire to
shop at home„ refrain, dollars currently spent outside of your community and maximize
revenue growth to fund city services
* Leverage Buxton's Retail Industry Expertise, Establish credibility with decision makers by
providing factual evidence Ica support yoursote and gain ca competitive position by
leveraging our experience:
3000+ total clients fryers the retail, restaurant, healthcare, and public sector
industries
70 + public secret, clients nationwide
35+ million square feet of retail space
500+ cumulative years of retail rnan agerne rt and economic;development
experience
Access Your Buxton Solution with Ease, Ulifize your best in -class retail recruitment solution
via SCOUrIO with the touch at a button frorn any mobile device; gain answers to your
retail recruitment end site analysis riueslions and have the big plcture in they psalm of your
hand
Develop Long -Term Partners hi . R+eceive person guidance and ongoing insighf into
key industry tropics
2651 South Polaris thrive Port worth ty 76137 1 888-2131JrrZON wvoo/ tnuxtorc_u,cor t Buuoty
SCOPE OF SERVICES
Buxton is pleased to present this proposal 'to Wichita Falls, TX. The purpose of this proposal is to
outline and review your community development objecirves and how Buxton's solutions will
enhance your ability to effectively meet those objectives,
Wichita Falls, TX's Objectives:
1. Recruit now retailers and restaurants
2. Retain existing retailers and restaurants
3. Understand current retail and restaurant economic condition
Retail Recruitment and Rettentilion Solution, Your Community Profile
Our solution is a total marketing strategy that enables community leaders to understand the
consumer profile of their residents and io identity 5pecilic retailers and restaurants who seek a
market with household purchasing habits just like yours, This solution provides you with the ability
to actively pursue identified retailers, making a compelling case for their expansion to Wichita
Fcllls, TX by utillZing oustorn marketing packages that Buxton will create for you. You will have
access to the some analytical information and insights retailers depend on Today to make site
selection decisions. This knowledge will provide Van With instant credibility and the ability to
differentiate your community.
Step I - Research Your Community
Buxton uses over 250 consumer and business databases that are updated regularly and
compares your potential sites to the universe at all competingsites operating in the U.S. we
define your Current retail situation and those in any neighboring communities that impact your
retail environment.
Step 2 - Define and Evaluate Your Trade Area
Customers strop by convenience, measuring distance based on time, nor mileage. We Will
conduct a custom drive -time analysis to determine your trade area using our proprietary
methodology and knowledge of individual retail cfierlts'cycivai trade areas, Your drive-tirne
trade area will be provided to you as a map that accurately depicts your consumer shopping
patterns.
Step 3 - Profile Your Trade:: reaa's Residential Customers
Youf community profile will analyze every household in your drive-linne trade area. Based on
more than 7,500 categories of lifestyles. purchase bersiviors, and media reading and viewing
habits (psychographics), the households in your trade area are assessed to gain an
understanding of the types of retailers that would b(,-,. attracted to your site.
Step 4 - We Match Retailers and Restaurants to Market Potential
Buxton will match the consumer profile of your community's trade area against the customer
profiles of 5,000+ retailers In our proprietary database. We will identify the similarity between the
two profiles analyzed using Buxton's propretary retail matching algorithm to determine If your
site presents an attractive opportunity for is arch retailer, We then qualify the list of matched
results to verify that a retailer is currently operating or expanding, that they operate- In similar
sites, and that your site affords adequate buffer 4orn cornpetiflor) rind connibalization to be
realistically considered
2651 South Polaris Drive Fort Worth, To 7613,,' 1-888-2BUXTON wow w.buxtonco.corn Bmson
Step S -We Create Marketing Packages
Buxton will assemble individualized marketing packages for up to twenty (20) fnafgef d retailers_
e will notify each retailer's key real estate decision r°naker by iefter, informing there trial they
have been qualified by Buxtcr as a potential viable Pi' for your site and should expect to be
contacted by c representative of the city:
Your marketing packages will be dellvered to you in SCOUT include c,
1, mop of the retail site and trade area
2. Mop of the retailer's potential customers
Retailer match report that compares the site's trade area characteristics arid consumer
profile with the retailer's sites it similes trade areas
dluti n Deliverables:
* SCOUT Touch access
Drive time trade area maps
* Retail site assessment
• Retailer specific marketing packages (fear up to twenty I20) retailers)
• Mobile tablet device of completio with pre loaded findings
Multi Year D llv r bl s......
Years 2 and 3 of this agreement will include a Retail Recruitment model refresh, retail marketing
packages, and full access to SCOUT and SCOUI Touch.
.
2651 South Polaris Drive Fort Worth, T t 76137 �-888-2?,fJXT0r4 vw vvr,buxtrrncc,com Bi,.Eory
Access and Use Your Retail Recruitment Solution via SCOUT Touch
Buxton's Retail Recruitment solution will callow you to actively recrul l retailers to your community
and support existing businesses with the push of a button in SCOUT Touch, providing you with
crucial information about your cormrauNty, your trade o€euas„ your residents, and much more..
COOT is a web -based platform that is accessible on any Windows or DS ehobled advice with
an Internet connection. It is designed to give decision -rakers in your ocammiiunity access to the
data and solutions that will assist therm in making better business decisions, The Retail
Recruitment solution includes one (i i mobile tablet device that will be provided of completion
and pre -loaded with all key findinrgs. This mobile tablet device, possession of Wichita Falls, TX,
enables four (41 SCOUT rjsers with the ability to run demographic and trade area profile reports,
and view mops and other data elements
Identifying and quantifying Rey variables thaat Impact your community, you will acquire insights
from these findings that will provide you with ca strong understanding of retail recruitment and
business retention efforts. In Buxton's SCOUT Touch you will be able to,,
Identify retail matches See aerial view
Run variable reports View physician intell�gr nce
View city limit maps burs comparable reports
Run healthcare reports Run retail leakoage/surplus reports
Run demographic & consumer propensity reports
0p ,
Mgr r'
tam.
g.
N
2651 South Polaris Drive Fort waarf4r, `fk 76137 I-88`u-2t;i.J7'.Ttmrtza vrw.buxtrzs;no.r r,ri'u
SCOUT Technical Requirements
SCOUTcan be accessed at the following URI: www.buxtonco.com
SCOUT is a web -based platform accessible on any desktop, laptop, ar mobile tablet device that
has an Iniernef connection, An Wad Air 2 is suggested by Buxton to give you the best User
experience. Android tablets are not supported by Nix4on's l-lelpdes , Minimum browser
requirements are Internet Explorer10, Sufrari 5, Chrome 21, or Firefox 14,
Buxton'sHI dl
i1-817-332-3681 j is available during normal office hours 18.00 A -5:30 PM CST, excluding
weekends and public holidays), Buxton's Heipclesk team will be available to support all
educational, functional, and technical inquiries and will respond to all requests within twenty-
four (24) hours of submission,
Monday - Friday. &00 am - 5:30 pare CST
2651 South Polaris Drive Fort "Worth, TY 76!37 888-26JXiON worw.G uxtc:.mco.cor
TERM, FEES, AND DELIVERY
nnu l
Agreement Term
Three ( r
Year I fee { -invoiced Upon execution at ihi5 ogreernent
$50,000
1 invoiced upon targeted retdof idenifticoN ng
Year 2 Fee (invoiced 1.r cannive€nary of th+s agreement
$50,000
Year 3 Fee (invoiced 2°d anniversary of this agreement)
$50,000
Delivery Wichita Falls, TX wH1 have access to retail match lists and markefing packages
within sixty I I Msiness days of execurlon.
Buxt
0S 'hita Falb, T '
lignoluf
i' "
signature
�i r~
Frintedl5iarn�
._.+^ ' )
Title Date
Pi41e Date
Please provide us with a primary point of contact
Pleose provide ors with ca primary pit of
for invoice receipt:
contact:
Nfj-e-,
Norn d
Phone:
Phone:
Email:
Email:
Preferred Method of Receipt. Erna;l OR U S. Moj
ADDITIONAL RECOMMENDED
SOLUTIONS
651 South Poiciris Orive Worth, TX 76137
1 5-2BUXTi) i rn n
Fort
wvww,krrsxt(arico.c
Page 2 of
Visitor Insights - $10,000
Buxton can develop unique profiles of your visitors by analyzing
all Vasa expenditures fear ca recent twelve � 12) month period
where the cardholder's originating address is located outside -
the designated regions. Exper dilures are consolidated at the
ZIP+4 level so as to de -identify individual cardholder information
and respect card -holder privacy laws while still providing Buxton
with ca way to develop an accurate visitor profile of the visitors to
Wichita Falls, TX, This solution will provide you with insights into
more than 7,500 categories of lifesiyles, purchase behaviors,
and media reading and viewing habits of your visitors,
Next Page: Project Schedulu
2651 South Polaris Drive Fort worth, 1X 76137 1 aPSS-2BUXl=: N vvwww,buxtonco,corn Bwaon
Page 3 of
PROJECT TIMELINE
Acquire retail location areas fr rn Wichita Falls, T
-UT access
Research and verify Wichita Falls, T's retail trade �
area
Define drive -time trade areas
Evaluate Wichita rolls, T 's retail potential
Analyze retail leakage/surplus
-Examine local lousiness retention and expansion
Determine rmin ustomer proMe>
Assess retail sites
Determine matching retailers and restaurants
market potential
-Deliver marketing packages and begin,
communication with retailers
651 South f aaris Dive Fori Worts-i3Y?6i 7 i 8 8-1BLix7°:aN ' w wvv t)uxfonco,com Btraon
I
Invoice Date
15/26/2017 1
Invoice # INVOICE
044529
Btrid'on
Otntifying Customers,
2651-SOUTH POLARIS DRIVE
FORT WORTH; TEXAS <76137
Phone # 817-332 3681 Fax # 817 332-3686
Web: www.buxtonco.com
Tax ID: 75-2541014
Bi 11 To:
City of Wichita Falls, TX
TOTAL AMOUNT DUE:
$50,000.00
Darron Leiker
PO Box 1431
Please Remit to:
Buxton Company
Wichita Falls TX 76307
2651South "Polaris Drive
Fort Worth, TX 76137
Customer Phone# 940) 761-7462 Ext. 0000
Special Instructions and Comments
Contract Term Yr 2
6/l/17-5/31118
Thank you for your business!
Billing inquiries? Please call 817-332-3681
Sales, Total
$50,00000
Tax;
$0.00
Payments/Credits
$0.00
Balance Due
$50,000.00