Res 36-2026 Redevelopment of 3111 Midwestern Pkwy 04/07/2026 Resolution No. 36-2026
Resolution approving the programs and expenditures of the Wichita
Falls Economic Development Corporation (WFEDC, 4A) by authorizing
funding up to $400,000 related to the redevelopment planning of the
WFEDC-owned property at 3111 Midwestern Parkway (University
Town Center project)
WHEREAS, Texas Local Gov't. Code § 501.073(a) provides "The corporation's
authorizing unit will approve all programs and expenditures of a corporation and annually
review any financial statements of the corporation"; and,
WHEREAS, the Wichita Falls Economic Development Corporation (WFEDC)owns
the property at 3111 Midwestern Parkway in Wichita Falls, Texas, for the strategic intent
of facilitating a high-quality redevelopment and ultimately marketing the site for sale
following the completion of a comprehensive redevelopment plan; and,
WHEREAS, the WFEDC desires to advance the redevelopment goal by engaging
professional consultants related thereto; and,
WHEREAS, on March 26, 2026, the Wichita Falls Economic Development
Corporation's Board of Directors approved the project.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY
OF WICHITA FALLS, TEXAS, THAT:
The project described above of the Wichita Falls Economic Development
Corporation is hereby approved.
PASSED AND APPROVED this the 7th day of April, 2026.
MAYOR
ATTEST:
( .A
Veputy City Clerk
WICHITA FALLS ECONOMIC DEVELOPMENT CORPORATION
PROJECT SUMMARY
March 26, 2026
SUBJECT: Redevelopment of 3111 Midwestern Parkway
INITIATED BY: Moriah Williams
Overview.
The Wichita Falls Economic Development Corporation (WFEDC) acquired the property located at 3111
Midwestern Parkway in Wichita Falls, Texas with the strategic intent of facilitating a high-quality redevelopment
and ultimately marketing the site for sale following completion of a comprehensive redevelopment plan.
Forward Wichita Falls has been engaged to manage the property through the disposition process.
In this capacity, Forward Wichita Falls is responsible for both the day-to-day management of the property and
its existing tenants, as well as leading the master planning and visioning efforts that will guide its future
redevelopment. In November 2025,WFEDC committed $300,000 in seed funding to support ongoing
operations. Since assuming control, the property has consistently generated positive financial performance,
demonstrating both its current viability and future potential.
As part of the planning and due diligence process, critical investments have been made to position the project
for long-term success. These include the engagement of an Owner's Representative at the recommendation of
the WFEDC's attorney, completion of a Site Investigation Report, and the initiation of the Master Plan and
Design Guidelines. Each of these components is essential to ensuring a thoughtful, well-executed
redevelopment that aligns with community priorities and market realities.
Collectively, these efforts are intended to maximize the value of the asset while safeguarding the interests of
the Wichita Falls community. Upon completion of the redevelopment plan, WFEDC will competitively select a
qualified development partner to carry the vision forward, ensuring a transformative and sustainable outcome
for the site.
The Project:
Continue to engage the Owner's Representative, finalize the Site Investigation Report Process, finish the Master
Plan and Design Guidelines, to include renderings of the plan related to the redevelopment of 3111
Midwestern Parkway.
Local Incentive Proposal:
The company is requesting the following from the Wichita Falls Economic Development Corporation:
Expenditure an amount not to exceed $400,000 for the investment required to finish out the planning process
to successfully market the site to a development partner to be chosen when the plan is complete.
Definitions for the purpose of this summary and the project:
Owner's Representative:
1. Provides project oversight
They coordinate and monitor all parties involved—architects, engineers, contractors, and consultants—to ensure
alignment with the owner's goals.
2. Manages budget and schedule
They track costs, review estimates, and help prevent overruns or delays by identifying risks early and keeping the project
on track.
3. Supports decision-making
They advise the owner on key decisions (design, procurement, contracts, phasing),translating technical details into
clear, actionable recommendations.
4. Oversees procurement and contracts
They assist in selecting and negotiating with architects, contractors, and other vendors to ensure the owner gets the best
value and appropriate terms.
5. Ensures quality and compliance
They help verify that the project meets design standards, regulatory requirements, and community expectations.
6.Acts as the owner's advocate
Most importantly,they serve as an independent representative whose sole responsibility is to protect the owner's
financial, operational, and strategic interests throughout the project lifecycle.
Site Investigation Report:
A Site Investigation Report serves as a foundational due diligence document. It reduces uncertainty, helps avoid costly
surprises, and ensures that the redevelopment plan is grounded in the realities of the site before moving into design and
construction.
Master Plan:
A comprehensive, long-term framework that guides how a property or area will be developed, organized, and built out
over time.
It establishes the overall vision for the site and provides a coordinated strategy for land use, design, infrastructure, and
phasing to ensure a cohesive and successful development.
Design Guidelines:
A set of standards and criteria that direct the look,feel, and quality of development across a site.
They translate the broader vision of the master plan into specific, enforceable expectations for architecture, site design,
and public spaces—ensuring that future development is cohesive,functional, and aligned with the intended character of
the project.