4A Wichita Falls Economic Development Minutes - 12/15/19974A SALES TAX CORPORATION BOARD MINUTES
City Council Conference Room
Memorial Auditorium
December 15, 1997
Members:
City Staff:
BCI Representatives:
Public /Media:
Present:
John Gavin, President
Ray Clymer
Ron Bullock
Gary Shores
Kay Yeager, Mayor
Jim Berzina, City Manager
Gregory D. Humbach, City Attorney
Linda Wilbur, Recording Secretary
Dick Bundy
Ron Mertens
LeTemplar, Times /Record News
The meeting was called to order at 10:05 a.m. by John Gavin, President of the Board.
Mr. Ron Mertens, Executive Director of the BCI, informed the Board that Mr. Tim
Chase, Executive Director of the Dixon Industrial Development Association in Illinois,
has accepted the position of Vice President of Economic Development of the Wichita
Falls Board of Commerce and Industry and will be relocating to Wichita Falls the first of
1998.
Mr. Gavin asked Mr. Mertens to discuss with the Board the BCI's proposed budget. Mr.
Mertens stated that the proposed first year marketing budget of $88,000 breaks down
into several categories. The categories are:
Information System $12,000
(Hardware, software, updating and
modifying the economic development area)
Printing Publications $25,000
(Economic Development or the
general community)
Trade Shows $ 6,000
(Also funds community involvement)
Direct Mail $ 5,000
(Mailings to trade show participants,
developing stronger allies, site consultants
and targeted industries)
Advertising /Public Relations $20,000
(Planning and test marketing)
Travel Budget $10,000
(New and existing industry recruitment,
contacts with existing Wichita Falls employees)
Mr. Gavin stated that the draft budget does not include the above issues discussed by
Ron Mertens. For the fiscal year of 1997 -98 the board is anticipating total sales
receipts revenue of $1,835,000, with an additional interest of approximately $25,000 for
a total revenue of $1,862,050.
The expenditures include $700 for fidelity bonds for board members, and $87,500 for
the BCI's administration contract. $41,000 was allocated for eligible projects to support
training programs. $400,000 went to the Blue Cross and Blue Shield Project. Adding in
a promotion cost of $88,000 for marketing support would change the total expenditure
to date to $617,200 and leave an additional $1,243,050 to be utilized for the remainder
of the year for projects. Mr. Mertens stated that they are limited from a statute of 10%
for marketing and promotional cost and at $88,000 versus $1,860,000 which is less
than 5% of the total.
Mr. Mertens noted that the BCI had an active period during the last part of the summer
and the beginning of fall, and a number of very quality projects are in process.
Mr. Clymer expressed that he would vote for the budgeted $88,000, but that in his
opinion those things should be paid for out of the BCI's budget, and money coming in
for the 4A Board should be saved and used for incentives to attract industry. He stated
that we need to hold on to the money and use it where it will have a direct affect in
attracting industry. Promoting and developing these prospects belong to the BCI.
Mr. Mertens stated that part of the printing expense would be used to update materials
for economic development and part of it was general printing expenses that could be
used in other areas such as general brochures used by a number of organizations
which would all focused on economic development.
Mr. Bullock asked Mr. Mertens if he plans to submit the information to the board in
writing. Mr. Mertens stated that he could. Mr. Bullock asked if the board planned to
vote on it today. Mr. Gavin stated that the board needed to approve the budget in order
to submit it to the City Council by December 16th. However, the board can amend the
budget as it would be doing during the year as additional projects are submitted. Mr.
Gavin stated that the board did need to spend some funds on marketing because that
had not been done and the funds had not been specifically available through the BCI.
He suggested that the board make an amendment to the budget, as it is a draft, include
the marketing expenses, and submit it to the City Council tomorrow. Mr. Bullock asked
if the board would have these expenses if it had decided to hire an executive director.
Mr. Gavin stated that he assumed this would be correct.
Mr. Bundy stated that if the board sets up its own administration, then he is sure they
would need some kind of marketing program.
Mr. Clymer stated that he did not think the sales tax was sold to the community on the
basis of setting up another BCI, but to attract industry, and that the Board should not
throw it away.
Mr. Mertens stated that we do need a minimum level of marketing and that some of it is
a one time expenditure.
Mr. Gavin stated that the board has two choices. One is to address the
recommendation of the draft budget as presented in order to take it to the City Council
tomorrow, or amend it based on the issues or marketing proposals Mr. Mertens
presented.
Mr. Gavin called for a motion. Mr. Clymer clarified that the vote is whether we give the
BCI the $88,000 or not. Mr. Bullock stated that another choice is that the request
should be submitted to the board in writing, then the board could consider it.
Mr. Bullock motioned that the unamended budget be approved. Mr. Clymer stated that
he supports the BCI, but doesn't want the board to assume the BCI's duties nor does
he understand what they have been doing that is wrong. He urged the board to use
caution before spending this money. Mr. Bullock stated that he would make a motion to
include the $88,000, with the ability to go back and amend it out. Mr. Bullock stated
that 4A sales tax money is not just incentive money.
Mr. Gavin asked Mr. Mertens if the BCI is asking the board to replace funds from the
BCI's budget with 4A sales tax money. Mr. Mertens stated that this is all new activity.
Mr. Gavin stated that he had asked Mr. Mertens to present the draft budget to this
group with the assumption that the marketing expenses would be conducted as a
separate item than what the BCI is already doing and that none of the proposal would
require the board to write a check tomorrow. It may be easier to present it as a general
item that would be subject to revision by this board or come back later with a more
detail one.
Mr. Bullock withdrew his prior motion, then motioned that the BCI submit a proposed
marketing budget with the information and amount. Mr. Clymer seconded the motion
and stated that if the BCI has requests in the meantime, those should be presented to
the board. The 4A board members voted unanimously in favor of the motion. The
Chairman stated that the board now needs to take the original draft budget, which
excluded the marketing dollars, to the City Council for approval tomorrow. Mr. Clymer
motioned that the draft budget be submitted to the City Council tomorrow. Mr. Shores
seconded the motion and the vote was unanimously approved by the 4A Sales Tax
Board Corporation members.
There was no old business discussed by.
Mr. Powers stated that according to the by -laws of the board the City should maintain
the books. Mr. Bullock motioned that the board retain the City to do the board's
financial records. The 4A board members unanimously voted in favor of the motion.
Mr. Ron Mertens stated that a potential prospect, Apac of Cedar Rapids, Iowa, which is
a large teleservice company, is looking at real estate here and possibly within 30 days
will make a decision as to whether or not they will start an operation similar to Blue
Cross and Blue Shield. Initially, it is anticipated that the facility will spend about 2.7
million dollars on renovation of the facility and tentative improvement cost will be an
additional 6 million dollars. Workforce availability here would be anticipated at 600 full
time equivalent operation.
Mr. Mertens stated that they are looking at a cash equivalency of about $400,000 of
state training money, changing the enterprise zone, and the parking issue on the facility
as far as landscape. The BCI anticipates a decision some time in early January.
Mr. Mertens said that this group will meet with the 4A board some time in January.
Mr. Gavin motioned to adjourn the meeting at 11:30 a.m. The motion was seconded by
Mr. Clymer and Mr. Bullock and the meeting was adjourned.