4A Wichita Falls Economic Development Minutes - 12/15/2008MINUTES OF THE
WICHITA FALLS ECONOMIC DEVELOPMENT CORPORATION
DECEMBER 15, 2008
PRESENT'
Gary Shores, Chairman §
Bo Stahler, Vice Chairman/Sec. /Treasurer §
Gary McLendon § Members
Dick Bundy §
Dave Lilley §
Matt Benoit, Assistant City Manager
Linda Merrill, Recording Secretary
Tim Chase, President
Kevin Pearson, VP, Economic Dev
Guests from Midwestern State University:
Vanda Wright, Director
L. O. Nelson, Assistant Director
Jeff Stambaugh, Director
I. CALL TO ORDER
§ City Staff
§ BCI
§ Small Business Development Center
§ Lalani Center for Entrepreneurship
and Free Enterprise
The meeting was called to order at 8:15 a.m.
II. APPROVAL OF MINUTES - SEPTEMBER 10, 2008
Bo Stabler moved, seconded by Dick Bundy, that the minutes be approved. The motion
unanimously carried.
III. CONSIDER A PRESENTATION AND POSSIBLE RECOMMENDATIONS ON
ENTREPRENEURSHIP
Kevin Pearson noted that during the City's planning session for 2008, the City Council
determined that part of the City's strategic plan was to promote entrepreneurship. It asked the
BCI to survey other cities' efforts to attract entrepreneurs, and then provide it and the 4A Board
with recommendations.
WFEDC — Minutes of December 15, 2008 2
The first step in this process, however, is to explain what is occurring in Wichita Falls.
To that end, he invited representatives of MSU's Small Business Development Center to address
the 4A Board and the Council. He introduced Vanda Wright of the Center.
SBDC
Ms. Wright thanked the 4A Board for allowing today's presentation. She is the Director
of the Small Business Development Center (SBDC). She introduced L. O. Nelson, the Assistant
Director. The SBDC is part of the Dillard College of Business Administration, and provides
consulting, training, and research to small businesses in pursuit of economic development
opportunities. Recordkeeping and financial assistance are the two areas in which they assistance
is most requested. They also provide marketing assistance. Their goal is to promote growth,
expansion, innovation, increased productivity, and improved management, for either start-up or
existing businesses.
The SBDC is accredited by the National Association of Small Business Development
Centers. It is a member of the Northwest Texas Small Business Development Center regional
network. Texas is divided in tour regions, and MSU is one of six sub - centers in the region.
Specialty programs in this region include:
o Texas Manufacturing Assistance Center (TMAC) — exists to enhance the
competitive position of the state's manufacturing center.
o Procurement Assistance Center — explains how the government buys goods and
services, and how clients can benefit from this.
o Business Industry Data Center — this region subscribes to many different
databases. This database removes the need for each center to individually pay for
databases, or perform research that has already been done.
o Rural Enterprise Assistance Partnership (REAP) — gives rural areas more access
to assistance offered to metropolitan areas. Vernon will have the first such center
in this region.
The SBDC sees between 700 to 800 clients every year. It focuses on expansion of
existing businesses. The past year saw almost $12 Million in capital formation (defined as loans
and equity together). Eighty businesses opened, creating 247.5 full -time equivalents. The SBDC
offers training workshops, including how to use Quicken. It hosted 39 training events this past
year.
Ms. Wright said this region was honored by the Small Business Administration as being
the first SBDC of the year. They have included an "ask the expert" area on its new website, so it
is becoming more interactive. She asked L. O. Nelson to discuss a new offering on the site.
Mr. Nelson explained that School Player is a media player used to transmit information to
clients. One area of education involves the five most common mistakes made by small
businesses. The Center is trying to perform more training through video, rather than requiring
WFEDC — Minutes of December 15, 2008 3
travel to complete such training. Their ultimate goal is to have live interactive sessions through
School Player.
Ms. Wright said the SBDC is available to help with any issue relating to owning or
operating a small business. Vice - Chairman Stahler asked if there was a charge for services, to
which Ms. Wright replied no.
Lalani Center for Entrepreneurship and Free Enterprise
Mr. Pearson then introduced Jeff Stambaugh, Director of the Lalani Center for
Entrepreneurship and Free Enterprise. Mr. Stambaugh said the Lalani Center is charged with
providing well - prepared emerging entrepreneurs. In addition, it is charged with economic
development in the region. His definition of entrepreneur is the generation of wealth — wealth for
the individual, wealth for the community, and wealth for the region. These goals are very
synergistic — the more one objective is accomplished, the more the next objective is
accomplished.
Classroom education is essential to development of entrepreneurship. However, it is
necessary to bring the outside world into the "ivory tower." Twelve outside experts were brought
into the classroom last year, to evaluate presentations and offer advice. Internships are offered
that partner students with emerging ventures. Students perform research, write business plans,
and offer financial suggestions. They have been very helpful moving projects along in the
community that might have otherwise become stagnant. The probability of success increases
where there is money, an entrepreneurship incubator, and mentors.
He thanked the Board for their time.
Survey Results
Mr. Pearson offered a few statistics before getting into the results of the survey. There are
27.2 million small businesses in the United States. Small businesses are classified as any
company with less than 250 employees. These businesses employ about half of the private sector
workforce, and generate most of the innovations in the country. Successful communities in
today's economy will help entrepreneurs grow, innovate, and create new jobs.
More Statistics:
Two - thirds of new businesses survive less than two years
44% survive less than four years
31 % survive less than seven years
83% of entrepreneurs in an incubator program survive more than seven years. Incubators
have all the key elements that allow small businesses to survive, including access to financial
capital and other assets.
The directive was to survey similar -sized cities in southern Oklahoma and North Texas to
determine what public funds (or other community resources) are used to promote
entrepreneurship. Then, based upon the results of that survey and from other research performed,
the BCI was to develop a set of recommendations to present to the City Council.
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He performed a non - scientific, telephone survey, targeting economic development
organizations. If the surveyed city had no such organization, then he would contact its chamber
of commerce. He then confirmed the data gathered with the cities.
Of the 11 Texas communities surveyed, eight had 4a funds, and four had 4b funds. He
surveyed six economic development organizations, six chambers of commerce, and two
industrial foundations. Across the state, 123 Texas cities have 4a funds; 318 have 4b funds; and
97 cities have both funds.
He cited examples of the sales tax monies collected last year: Marshall collected $1.8
Million, Wichita Falls, $3.7 Million, and Amarillo, $14.6 Million. Midland is using all of its 4b
money to retire bond debt for a stadium. Lubbock is using 4a funds to install infrastructure in its
525 -acre business park.
Four of those Economic Development Organizations (EDO) surveyed receive all their
cities' 4a money. Other EDOs receive a percentage. Five, or 25 %, use funds to retire debt for
spec building, incubators, or college campuses. Longview built two shell buildings and is using
4a funds to retire the debt incurred to build them.
Only Amarillo had a specific program to use 4a money to promote entrepreneurship;
others used funds only on an as- needed basis. Amarillo has a business plan competition,
investing $300,000 annually.
No entities surveyed in Texas used 4b funds to incent entrepreneurship (e.g., did any
entity use 4a or 4b money to provide direct loans, equity funds, or forgivable loans). None in
Oklahoma used local resources specifically for entrepreneurship, either.
Most (79 %) communities had a small business development center. The remaining
communities had access to one. Most communities had a SCORE (Service Core of Retired
Executive) chapter of retired individuals to mentor people starting their own businesses.
Seven communities have incubators, and Lubbock and Midland will have their own in
2009. Only three had a specific target for their incubators, and for all it was high technology. All
communities had at least a certified lender. L. O. Nelson interjected that the two in Wichita Falls
are preferred lenders.
Mr. Pearson continued, noting that five communities have an informal network of a pool
of professionals (lawyers, CPAs, etc.) to help entrepreneurs on a gratis basis with any problems.
Only two communities had a formal network.
Seven communities surveyed have Angel Investor Networks or Venture Capital funds for
entrepreneurship. One big challenge to entrepreneurs if finding the funds to get projects off the
ground. Most venture capital companies are on the east or west coast. Angels investor networks
are becoming popular in the middle of the country.
WFEDC — Minutes of December 15, 2008
Six of the communities offer entrepreneurship courses at local colleges. Two
communities use mentors to work one -on -one with entrepreneurs to help businesses get off the
ground.
Only two economic development organizations or chambers of commerce surveyed had a
dedicated entrepreneurship employee, but all had at least one go -to person on staff.
Business plan competitions are increasing in popularity; seven communities have formal
annual competitions, usually held in association with an incubator or an SBDC.
Primary Recommendations
The City Council also asked for recommendations. He and Messrs. Stambaugh and
Nelson discussed and agreed upon the following primary recommendations:
Establish a micro - enterprise fund to loan money or put equity into the hands of
individuals up front, rather than the 4a Board's usual payment for performance. It
is suggested that $1 Million be set aside for entrepreneurship development. The
individual's application would be the business plan. He did this type of work for
seven years in Illinois, and has an instrument that could be easily modified for this
purpose. MSU and the BCI would collaborate, with the City Council and 4a
Board retaining administrative oversight. Any business would still have to meet
the requirements of the primary job creation law, passed by the Texas Legislature
in 1997, whereby only specific types of companies are eligible for 4a money.
2. Develop a formal Venture Capital Fund (or Angel Investor Network). The
formality is necessary so that folks would know these funds are available every
year, and also know the rules and regulations to follow in order to gain access to
these funds. The funds could be in the nature of a loan, a forgivable loan, or an
equity investment. He is not suggesting that money simply be handed out; the
individual circumstances would have to be considered.
3. Designate 4a money specifically for a business plan competition (including funds
for marketing). The competition would act as an incentive to entrepreneurs.
Money would also have to be earmarked for marketing in the form of TV spots,
newspaper and or/ or online advertisements.
Secondary Recommendations
1. Research high -tech manufacturing incubator with MSU and Vernon College.
2. Host an idea competition with cash prizes.
3. Develop a formal entrepreneur course for high schools.
4. Explore Kauffman Foundation grant opportunities.
5. Establish an entrepreneurship regulatory task force, composed of entrepreneurs.
The task force would look at how well entrepreneurs are able to work with the
city and county in starting up their own businesses.
•WFEDC — Minutes of December 15, 2008 6
Chairman Shores asked what the Board is being asked to do today. Mr. Pearson said
nothing, except to determine whether any of the ideas mentioned today are worth pursuing. This
was an informative meeting, driven by the desires of the City Council.
Gary McLendon asked if the BCI and SBDC would investigate an application, and
submit it to the 4a Board for funding if deemed worthy. Mr. Pearson agreed, noting the money
for such a program would already be set aside. Mr. McLendon, asked the percentage of retail
entrepreneurship, acknowledging that such businesses are not eligible for 4a funding. Ms. Wright
replied that retail occupies the number two slot, while services industries are number one. In
response to Mr. McLendon's query, Ms. Wright stated that service industries encompass any
business that does not offer a product for sale.
Mr. Stambaugh added that the Lalani Center is looking at innovation, and trying to
develop a relationship with high -tech ventures. This type of business is not exclusively marketed
to the people of Wichita Falls, or to the Texoma region. A way to generate wealth for a region is
to have people outside the region paying for the goods or service. These types of business may
employ only 5 -10 people, but the opportunity for wealth generation down the line is there. He
gave Carter Aviation as an example of such potential.
Tim Chase stated there are three ways to approach economic development: (1) grow what
is already in existence; (2) recruit a new business; or (3) start a business from scratch. That is the
three- legged stool of economic development. At present, Wichita Falls has a strong two - legged
stool. The amount of energy and resources for the third leg (entrepreneurship) is
disproportionately higher than for the other two legs. He asked the Board to consider if it is
interested in embarking on an entrepreneurship program. He does not recommend the Board get
into the banking business. Rather, if a bank finds a deal that it is not comfortable providing the
entire amount of financing, it can be brought to the 4a Board. The 4A Board could provide the
shortfall funding, subordinate to the bank, and the deal would get done.
Chairman Shores replied that a lot of information has been furnished to the Board today.
He believes it would be prudent for the Board to put it back on an upcoming agenda for more
discussion. Vice - Chairman Stahler added that some of the suggestions make sense to him.
However, he believes more will be lost than will be gained through the venture capital fund.
Mr. Chase noted that the Board's policy has been to not write down how 4a funds are to
be used. That same philosophy needs to hold true for entrepreneurship. However, there needs to
be a limit to the amount of money that the Board would risk. Chairman Shores asked why
entrepreneurs should be treated differently; if a good idea needs money, it can be brought to the
Board. The Board would have no objection to considering a proposal.
Mr. Pearson opined that the Board has always paid for performance, rather than given
money on the front end to help a company get started. Now, there is also discussion on gap
financing.
Vice - Chairman Stahler said that banks are still loaning money; that is how they make
their living. People can still get loans. Chairman Shores stated it was beginning to sound
socialistic. He is against the government loaning money if a bank won't loan the same borrower
WFEDC — Minutes of December 15, 2008
money. Mr. Chase said that if the amount of credit available has not tightened up in this area,
then banks certainly ought to be the first choice. But if a deal comes along that a bank deems too
risky to completely finance, then the 4a Board would subordinate some of that. Vice - Chairman
Stahler replied that is what the SBA does now.
Mr. Stambaugh observed that the Board has been paying for performance; he asked it to
consider if it is willing to pay for potential. There is an element of risk to entrepreneurship. Even
with incredibly well run venture capital funds, about 50% will fall well short of expectations.
Only about one -third will really do great.
Vice Chairman Stahler said they are risking taxpayer money. Mr. Stambaugh responded
that if the Board is going to do that, it would want to do so in a portfolio, rather than deal -by-
deal. The return venture capital funds achieve annually for shareholders is done through a
portfolio, so they can manage the risks.
Chairman Shores said that money, but very few jobs, would be created through
entrepreneurship financing. That is great for private enterprise, but he is not sure it is appropriate
for taxpayer money. Mr. Stambaugh replied that the Board could require job creation as part of
its criteria for funding. Mr. Pearson noted that out of the 1.8 million companies started within the
last five years as entrepreneurships, 1.2 million of those have only one or two employees.
Mr. Bundy said he feels differently about a deal that may be risky but creates jobs than
he feels about a risky venture that does not create many jobs. Further, he does not want to invest
4a funds simply in furtherance of entrepreneurship.
Chairman Shores noted there is no reason why Carter Aviation could not build a local
manufacturing plan to build its helicopter. Mr. Stambaugh said that this could be done. He
cautioned, however, that the Board will not always be able to control the outcome to the degree
that it might want. That is why he urges the Board invest in a portfolio. The Board should be
searching for a batting average over the long haul.
Mr. Chase declared that most cities are not participating in this type of venture. Vice -
Chairman Stahler said he understands their hesitancy, as it is stepping outside of the boundaries.
He asked if the Board's charge includes putting taxpayer dollars at risk for a very low success
rate? He thought perhaps the Board could come up with a set figure to see how it would work;
however, it needs to go into this venture knowing that the money may well be gone.
Mr. Nelson noted that 888 people came into the SBDC during the 2008 fiscal year with
ideas for opening businesses. Eighty businesses were opened. There is a qualifying process that
weeds out many hopefuls; in addition, part of the SBDC's purpose is to discourage people from
going into business if it is not a sound venture. Mr. Stahler asked how many of those businesses
that have opened have been successful. Mr. Nelson said they do not track that, necessarily. They
follow businesses to the degree that the businesses allow. Many of the businesses will only use
the SBDC's services to help them get the business open, and then no more.
Mr. Chase pointed out that the City Council requested this survey and recommendations.
They are making the same presentation to the Council tomorrow. It is premature to say that the
WFEDC — Minutes of December 15, 2008 8
BCI or the Board are moving forward on any of the recommendations. He does feel, however,
that funding entrepreneurs does fit into the Board's charge. It is one of the three ways to pursue
economic development. It needs to be understood that the resources needed will be greater than
is needed for the other two legs of the stool. Projects have been brought to the Board in the past
that are entrepreneurial in nature, and they've always received a fair shake. The question is
whether the Board feels the idea of putting money aside so that the SBDC and the Lalani Center
can tap into it in the same way has merit.
Mr. Chase said he had had experience in past employment with a business plan contest.
The winner was guaranteed financing, either through a bank, or through the organization. They
did probably six of these over three years. They were good companies, and stayed in the area.
IV. DISCUSSION ON CALL CENTERS IN WICHITA FALLS
When Budget announced it was shutting down its operation, the BCI received calls from
consultant CB Richard Ellis on behalf of clients interested in the facility. They have two projects
that would be ideal for Wichita Falls — both are 30,000 square foot call centers. They hope to
bring these companies to town in January. He asked the consultant what it would take to make
the deal happen. The response was that the Board own the building, and lease it back to the
companies at below market rate. Vice - Chairman Stahler asked the length of the lease. Mr.
Pearson replied probably seven years, although they would probably try to bargain down to five
years. Chairman Shores asked what wages the companies pay, and Mr. Pearson stated he did not
know, nor did he know how many employees the companies hired. Vice - Chairman Stahler asked
the value of the building. Mr. Pearson again stated that he did not know; he just toured the
building last Friday to get specifics. Mr. Chase stated that they want the company to know that
Wichita Falls is working to get them here. The companies are interested in hire many of the folks
employed by Budget.
The call center is currently in a "plug and play" mode, meaning that the building has
gone dark, but the equipment is still in there. Budget was asked to reconsider its closure, but they
said no. They seem to be amenable, however, to leaving the equipment in the plug and play
mode for six months. Mr. Bundy stated that he is very interested in keeping those jobs going.
Chairman Shores agreed, but added that more information is needed.
Mr. Chase ended the conversation by providing a summary of the Board's feelings
regarding the entrepreneurship funding — the Board is interested to hear more about this kind of
economic development, but is not ready to accept or move on any of the recommendations. The
Board concurred with this summary.
V. ADJOURN
The meeting adjourned at 9:40 a.m.
)GS�hores, Chairman