4B Sales Tax Corporation Minutes - 06/17/2005MINUTES OF THE 4B SALES TAX CORPORATION
June 17, 2005
Present:
Warren Ayres, President §
Leon Mallonee, Vice - President §
Ray Gonzalez § Corporation Board Members
Arthur Bea Williams §
Rick Boone §
Tommy McCulloch §
Matt Benoit, Assistant City Manager §
Joe Rasile, Golf Course Superintendent §
Steve Thayer, Pro Shop Manager § City Staff
Linda Merrill, Recording Secretary §
Absent:
Benay Ayers, Secretary- Treasurer § Corporation Board Member
I. Call To Order
President Warren Ayres called the meeting to order at 8:02 a.m.
II. Approval Of Minutes (October 14, 2004)
Tommy McCulloch moved that the minutes be approved, seconded by Arthur
Bea Williams. Linda Merrill noted there was a typographical error on page 1, but that it
had been corrected. The motion to approve the minutes unanimously carried.
III. Consider Request for Golf Course Consulting Fees
Matt Benoit informed the Board that the agenda was arranged in the customary
format — the request for the project at hand, review of the financial statement, public
hearing, and then project approval.
Request for Consulting Fees. Mr. Benoit had approached the City Council to
discuss the issue of golf course consultant fees. The Council is very receptive to
making improvements to the golf course.
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History of Golf Course. From 1986 -97, Mr. Benoit explained, the City had an
agreement with a private company for the operation and maintenance of the course.
The City abandoned that agreement for several reasons; one being that the course was
not maintained at a level of service that the City desired. In 1997, when the City again
took over the course, it was at its height of disrepair.
Revenues. The golf course's revenues hit a high in the 1999 -2000 fiscal year of
$675,000. This figure reflects all things that involve people being at the course,
including green fees and cart fees.
There was a fairly significant decline in revenue in the most recent fiscal years.
The reasons for this decline include a nationwide decline in conjunction with a sagging
economy, and the economic effects of September 11.
(Steve Thayer enters the room.)
Mr. Benoit has talked with other city managers and golf course supervisors. The
golf course business is not necessarily profitable at this time. Some of those he spoke
with indicated they had improved their courses, and the general fund picked up the debt
service. The improvements resulted in golf courses that could cover their own
maintenance and operations costs, but not their debts.
Locally, Weeks Park Golf Course suffered another blow besides September 11,
when Hawk Ridge opened up in 2001. River Creek (in Burkburnett), Hawk Ridge, and
Weeks Park all do about 30,000 rounds of business per year. Prior to the opening of
Hawk Ridge, Weeks and River Creek split the rounds at about 45,000 each per year.
None of the three courses can be doing very well at the current volume.
This fiscal year will be the first since the City took over the course in 1997 that
the general fund will have to subsidize the golf course (in the sum of $100,000). This
same amount will be needed for the next fiscal year. There are other enterprise funds
throughout the city, such as the water and sewer fund, and the sanitation fund. They
are intended to operate on their own. In fact, they are looked at to subsidize the general
fund. For example, the sanitation fund pays for most of the street maintenance
program. It does not usually work the other way, where a general fund subsidizes an
enterprise fund. The solution may be to go back to a private agreement, or to make
certain improvements. But continuing to spend tax dollars is not the way to go.
Mr. McCulloch asked for confirmation that this is the first year that the general
fund has been used for the golf course. Mr. Benoit confirmed this. Mr. McCulloch
observed that if revenues were down $10,000, one would assume that expenses were
up $90,000, and the course went from breaking even the prior year to losing $100,000
the next. Mr. Benoit explained the City had been making equity appropriations in the
golf course fund to continue operation of the course. There is no more money there.
The asset situation is not cash; it is inventory from the pro shop. There is not a change
4B Minutes — June 17, 2005
in revenue, but a loss of a cash balance. Mr. McCulloch noted it would have been
helpful to have a profit- and -loss statement provided to the Board.
Mr. Boone asked how many people actually use the course. Mr. Benoit noted
they can have 200 golfers a day on the course. Mr. McCulloch interjected that one user
of those 30,000 rounds might account for 200 of those rounds. There are regulars
probably every day. Ms. Williams noted that when it becomes public knowledge that the
course is being subsidized with general funds, there will be complaints from citizens
who are not interested in this particular endeavor.
Mr. Benoit stated they do count paying customers who pay a green fee. It is not
possible to quantify those who are playing in tournaments, however, as they do not pay
a green fee. Mr. McCulloch noted that at the Country Club, there are perhaps 500
people who play golf. He would guess that same number play at Weeks, as there are
about 30,000 rounds played at the Country Club, as well. The top 100 Club users
probably put in 90% of the rounds. It probably would not help the City's case to say
money is being spent on the course for the benefit of a few hundred people.
Mr. Benoit replied that he would approach it from the viewpoint that a fund that
has been self sufficient for five to six years is no longer able to pay its own way. Other
budgetary pressures to the general fund are not going to make it easy for it to absorb
those expenses.
Request for Proposal. Mr. Benoit had prepared a request for proposal, divided
into three areas of analysis: (1) market, (2) capital improvements, and (3) operation.
(1) Market. Identify what improvements might give Weeks Park a competitive
advantage. If improvements were made, would people be willing to pay more to play 18
holes of golf there. Course improvements have to be considered, but it is important to
know if those improvements would result in a better revenue position.
(2) Capital Improvements. The golf course has drainage and irrigation issues.
It takes a long time after a rain for water to evaporate. Staff cannot mow certain areas
after a rain because of the water. After a good rain, the course can lose one to one and
one -half days of business.
(Ray Gonzalez enters the room.)
The irrigation system is professionally maintained, but was not necessarily
professionally installed. There are places where grass will not grow because they
cannot get water to it, and there are yet other places that need more accurate watering.
The lack of a driving range has had a revenue impact that is not easy to quantify.
There are a few ways to put a range on the course. All of those scenarios would affect
the course layout. Property acquisition is not necessarily involved, however.
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If the course is torn up to fix the drainage system, and potentially create water
features, as well as move holes around to create a driving range, it would be an
appropriate time to consider a new ground cover, such as is used at the Country Club.
Public Works could do a drainage assessment, Mr. Benoit continued, but it could
not do the irrigation, course layout, or ground cover recommendations. The City would
get to a point where outside expert suggestions are needed on significant capital
improvement.
(3) Operations. The fee structure needs to be reviewed. It would be
appropriate for a consultant to review the fleet maintenance, pro shop and snack bar
issues, as well.
Public participation in this process will be important. Mr. Benoit hopes to win
back some customers they may have lost over time.
He has talked with city officials in Galveston. They are in the process of
developing their own comprehensive plan, which was heavy on the operations side, and
light on the capital improvements side. They might turn over their course to a resort,
such as Moody Gardens. The cost for the consultant at Galveston was $25,000.
Mr. Benoit also spoke with officials in Carrollton. They had a comprehensive plan
developed 3 -4 years ago, and have since renovated their courses. The courses make
ends meet on the operation and maintenance side, and the general fund is picking up
the debt service.
He wants the consultants to share their approach on the different issues
(drainage, course layout, irrigation). Each item is to be priced separately. He fully
intends to ask for prices, and negotiate based on services offered, adding that he wants
to move forward based on value.
There are two options available to the Board if they choose to proceed: (1) give
the City a certain not -to- exceed dollar amount and instruct them to get as much as
possible with that figure; or (2) have the City distribute the RFP to consultants, review
the offers, and then approach the Board with a suggestion for the best consultant.
Mr. McCulloch noted he was supportive of doing something. He equated Weeks
Parks Golf Course's greens to a restaurant's quality of food. That course would never
have survived as a restaurant, as the "quality of food" has been unacceptable. A golf
course needs good greens, good fairways, and the right rough. If those are in place, the
driving range, pro shop and snack bar won't matter. City staff can fix the irrigation
issues. Hawk Ridge is no comparison to Weeks Park. Its layout is inferior, and it should
not even be within striking range of Weeks.
4B Minutes — June 17, 2005 5
Mr. Benoit said he is not the first to say that. Personally, he is not ashamed of
Weeks Park; they do a great job with what they have, but a new approach is needed.
Mr. McCulloch noted that Burkburnett took care of its greens at River Creek, and
made it a long time on that alone. Now they are improving their fairways. It is important
that Weeks Park do the same.
Mr. Benoit acknowledged that the City might be able to take an in -house
approach on the irrigation issues. Mr. McCulloch agreed, noting that any consultant
would have to hire a qualified civil engineer. He opined that citizens would not be willing
to pay $20 per round, even after improvements are made.
Mr. Boone asked how many golfers Weeks Park had lost to River Creek.
Mr. McCulloch noted that River Creek also has 30,000 rounds a year; it is only 15
minutes away from Wichita Falls. Mr. Mallonee noted that a lot of people left Weeks
Park when the annual pass was eliminated. Mr. Thayer agreed. He said Weeks lost
tournaments and large groups that used to meet 4 -5 times a week. Mr. Benoit stated
that (former City Manager) Jim Berzina eliminated the annual pass when the City took
over the course in 1997. The fee was ridiculously low. The course may have lost some
customers, but revenues went up from the time the pass was eliminated until 2001, but
he agrees that annual fees are going to have to come back. Mr. McCulloch noted there
must be some dollar amount for the pass that would work.
Mr. Mallonee pronounced that the lack of a driving range at Weeks has always
been a problem.
Ms. Williams asked Mr. Thayer and Mr. Rasile what issues they felt were
important. Mr. Thayer stated irrigation and drainage issues were problematic. Once
those are solved, there could be "wall -to- wall" grass out there. A driving range could
bring in revenue to offset the capital improvement costs. He added that equipment
costs are very high. Fairway mowers cost $40,000, and green mowers about $25,000.
Mr. Rasile noted they were finally able to replace the seven - year -old greens mowers
last year, and has recently rented a fairway mower.
Mr. McCulloch noted those are problems the City should immediately fix. He
does not mind funding $25,000 toward this project, but it appears the analysis has
already been done. This is easy stuff. Mr. Benoit disagreed. Mr. McCulloch noted the
course has never lost a customer due to the quality of the hamburgers. It is
inconvenient not to have a driving range, but the lack of a range is not the reason
people do not play at Weeks. Mr. Benoit stated he is not concerned about hamburgers.
If a consultant is going to look at drainage and irrigation, course layout and a driving
range, and will, for a nominal fee, assess the pro shop and snack bar, he'll take their
advice. He has not lost focus on what is important.
4B Minutes — June 17, 2005 6
Mr. McCulloch stated a consultant is not needed for the drainage or irrigation
problem, either. Ms. Williams agreed, stating the City already knows where the
problems lie. She knows it will be hard to get the money to take care of the problems at
the course, and suggested using the $25,000 toward improving the drainage and
irrigation.
Mr. Benoit stated he understands this can be done with in -house skills. He could
demand that (Public Works Director) Scott Taylor assist with this project. However, they
are extremely busy, and any help he could give would not be timely. Mr. Benoit
acknowledged the City knows where the water stands, and where Holliday Creek is.
Water flows downhill; if it doesn't, it can be pumped. But there could be consideration
given to creating a water feature. There is also an issue with effluent, which may cause
a redesign of where water is sent. There is more to look at then sending water to the
closest available low -lying area and cutting ditches through the fairway.
Mr. McCulloch explained that the RFP would not provide a qualified civil engineer
and a whole consultant scheme with the money he is requesting. Instead, any
consultant will tell the City it has drainage problems, and will recommend the hiring of a
civil engineer. It will then fall back in Engineering's lap.
Mr. Ayres interjected that he believes Mr. Benoit is looking for a comprehensive
plan developed by an expert in golf course operations that would explain the various
issues that need improvement. He could present that to the Council or to this Board to
seek appropriate funding to hire a golf course architectural firm to design
improvements. He needs a marketing plan behind it, once he has a quality product to
sell. Mr. Benoit agreed, adding that if he asked Scott Taylor for assistance, he would
accommodate as best he could, with solutions from an engineering standpoint. There
would be holes in the fairway, and this Board would wonder why water features were
not considered.
Mr. Boone opined that the layout is adequate, but the fairways and greens need
improved, there is a need for a driving range, and drainage issues need to be
addressed. It sounds fairly simple to devote some money to fixing those issues in
phases.
Mr. McCulloch moved that the Board allow up to $25,000 be spent to hire a
consultant to look into issues of golf course improvement as outlined by Matt Benoit.
Mr. Mallonee seconded the motion.
4B Minutes — June 17, 2005 7
IV. Review Financial Statement
Mr. Benoit reviewed the financial statement. The Board has approximately $1.7
million in collections, which is 2% over the sales tax collections to date from last year.
Interest earnings are at $96,700. The bottom line reflects $2.1 million in unreserved
fund balance. River Bend Nature Works has submitted a fair amount of invoices. That
project will be closed when he pays those.
The drainage improvement project for $500,000 is still pending. There have been
no payments made to date on the debt service. A sum of $3.3 million is tied up in
projects either not yet satisfied or not yet started.
He discussed a second handout, regarding the various public safety projects.
Bonds were issued for some of these projects. The accuracy of the financial statement
is affected because the bonds are in a different category. Considerably more bond
proceeds were spent for the radio project than anticipated. A significant amount of the
debt service was spent over the course of two months to avoid arbitrage. A lot more of
the debt service money, versus cash, went to the two -way radio project. Although it may
appear that the radio project was under spent, it was not. The cash devoted to the
project on the financial statement will only look under spent, because more debt was
spent on the project than originally intended. On the flip side, less bond proceeds were
spent on the CAD project. The remaining $900,000 for this project will be paid in cash.
V. Conduct a Public Hearing on Golf Course Consulting Fees
Mr. Ayres opened the public hearing. There was no member of the public
present. The public hearing was closed.
VI. Consider Project Approval for Golf Course Consulting Fees
Mr. Boone asked the timeframe on the RFP. Mr. Benoit plans to have a contract
negotiated in two to three months, so that any improvements could be done in the fall
and winter, to be ready for golfers in the spring. The motion was unanimously approved.
VII. Staff Report
A. Fire Grant
Mr. Benoit noted the City received a grant to pay for the portable radios in
the Fire Department in the sum of $304,700.
4B Minutes — June 17, 2005 8
B. Radio Project
This project is completed. He is withholding the final payment of $600,000
until the Council officially closes the contract. There have been no major problems, and
he has received very positive feedback from the users.
C. CAD /Records Project
Mr. Benoit noted that this project requires more attention than did the radio
project and training center. The City is fortunate to have liquidated damages in the
contract, because the contractor needs constant pushing to turn out the work. He
anticipates this project is about six months from closure.
D. River Bend Nature Works Project
He has spoken with Mr. Estes, the Interim Executive Director of River Bend
Nature Works. River Bend has hired an engineer. When they raise a certain amount of
money, to stop to figure out what they can afford to do with it. The foundation is about
to be done.
VIII. Other Business
A. Tour of the Municipal Public Safety Training Center
A tour was not held among the members.
IX. Adjourn
The meeting adjourned at 9:01 a.m.
Warren Ayres
President