4A Wichita Falls Economic Development Minutes - 06/18/2007MINUTES OF THE
WICHITA FALLS ECONOMIC DEVELOPMENT CORPORATION
JUNE 18, 2007
Present:
Members: Gary Shores, President
Bo Stahler, Vice President
Bill Altman
Dave Lilley
City Council: Lanham Lyne, Mayor
Charles Elmore, Council Liaison
City Staff: Matt Benoit, Assistant City Manager
Bill Sullivan, City Attorney
Linda Merrill, Recording Secretary
BCI: Tim Chase, President - BCI
Kevin Pearson, VP of Economic Development
Guests: NEW:
Ray Zukowski, Senior Vice President, Customer Experience
Mitchell Carroll, Senior Director, Operations Planning
Midwestern State University:
David Wierschem, Ph.D., Special Assistant to the Dean and
Assistant Professor of MIS, Dillard College of Business
Administration
Absent: Dick Bundy
CALL TO ORDER
The meeting was called to order at 3:05 p.m. The Board then turned its attention
to Item VI, below.
II. APPROVAL OF MINUTES - APRIL 24, 2007
Dave Lilley noted that his surname is misspelled in the minutes (Lillie). Bill
Altman made reference to a motion that was made and seconded (pages 11 and 12),
but the actual wording of the motion was omitted.
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The Board deferred further action on approval of the minutes until the next
meeting.
III. CONSIDER APPROVAL OF COVENANTS AND RESTRICTIONS FOR THE
WICHITA FALLS BUSINESS PARK
IV. CONSIDER APPROVAL OF THE WICHITA FALLS BUSINESS PARK By-
LAWS
V. CONSIDER APPROVAL OF DEVELOPMENT GUIDELINES FOR THE WICHITA
FALLS BUSINESS PARK
Mr. Chase declared that he mailed out marked -up versions of the Bylaws,
Covenants and Restrictions, and Development Guidelines. He noted there are
inconsistencies in the Development Guidelines, but he is working with the consultant on
those issues.
VI. CONSIDER AN ECONOMIC DEVELOPMENT INCENTIVE AGREEMENT WITH
NEW CUSTOMER SERVICE, INC.
Mitchell Carroll, Director of Operational Planning, introduced Ray Zukowski
Senior Vice President of NEW Customer Service, Inc. Mr. Zukowski thanked the Board
for meeting with them today. He enjoys making sure that NEW is part of the community.
NEW is the nation's leading independent provider of extended service contracts
for all types of consumer products, for retailers, home service providers, and
manufacturers. The company currently captures about 70% of the retail market in this
field, and maintains approximately 140 million consumer contracts on file.
The company was founded in 1983; Mr. Zukowski joined it six years ago after
being employed by General Electric. He went through GE's Executive Management
Training School. A lot of unfavorable events were occurring in the marketplace when he
joined the company. He was attracted to NEW because he was asked to help the
company grow (as opposed to being asked to help downsize a company, or help to
move a company overseas). He became NEW's 600th employee; now there are 3,600
employees. They reached over Two Billion Dollars in incremental sales for their clients
this year.
The company provides coverage for over 100 million consumers through what
are commonly referred to as service plans, protection plans, or extended warranties.
NEW offers customized programs in many categories, including electronics, computers,
jewelry, and fitness equipment. The company is open 24 hours a day, 7 days a week,
365 days a year. (Only about 10% of their workforce is needed during the 11:00 p.m. to
7:00 a.m. timeframe.)
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Companies like to do business with NEW because it is a turn -key solution. The
company designs a program for their clients. NEW has an in -house actuarial
department. It shows its clients how to market, price, and sell the extended coverage
plans. A lot of its clients do not pay commissions for this added coverage. NEW designs
them for the ease of the consumer. He noted that Consumer Reports states that
protection plans can be a good thing (the first favorable rating in 30 years).
NEW handles customers' complaints when a problem arises that is covered
under the extended warranty. The company provides parts and service; sets up delivery
networks; adjudicates claims; and pays the service provider. It reports back to the client
and insurance companies that help provide the underwriting (such as AI and AIG).
Customer satisfaction is the company's benchmark for success. J.D. Power and
Associates has recognized NEW for excellence under its Certified Call Center Program
for the past three years. In addition, NEW was the first to score 100% on J.D. Power's
internal audit. The firm does not differentiate NEW's business from others, whose calls
would also include requests for addresses, or to check the status of a payment. Every
call made to NEW is from someone who is unhappy with a product.
NEW operates seven communication centers: in Virginia, Florida, Montana,
South Dakota, Oregon, Kansas, and the Dominican Republic. Mr. Carroll noted that
NEW has only done hiring in four states. Their employees have taken their jobs with
them when they relocated.
There are 2,500 on -call representatives, as well as 375 work -at -home agents.
The company offers good support for the work -at -home employees. Fifty support staff
also work from home to assist them. It is an answer to the U.S. sending work overseas.
Councilor Elmore noted that he liked the fact that it allows for U.S. citizens to provide
service calls.
The company handles coverage for a wide variety of goods. It has to be able to
repair or replace anything for which it has provided coverage — from diamond rings to
weed whackers to electric guitars. It handles claims efficiently, cutting checks twice a
week.
They have a long list of partners, including Best Buy, Wal -Mart, AAFES, Lowes,
and K -Mart. They have received partnership of the year awards from several
companies.
Informational sessions on working for the company will be conducted at MSU's
Clark Student Center on June 20 at 7:00 p.m., followed by two sessions on June 22 at
9:00 a.m. and 11:00 a.m. Applicants will complete an on -line application, take a
computer navigation assessment, and undergo a fact - finding phone interview with a
company recruiter. Most of the hiring will be done over the Internet and telephone. The
company's recruiter is set up in Montana. The company feels that, since the work will be
done from the home, the interview should take place in the home, as well.
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There are certain requirements, such as minimum standards for a PC, and a
dedicated phone line, that applicants must be able to meet. In addition, they will be
tested for their aptitude at spatial thinking, for the employees must be able to visualize
how connections are made into a television, computer, telephone, or DVR.
Mr. Zukowski noted that training will be conducted at Midwestern State
University. Once training has been completed, the company will hire 20 -40 new
employees. Their duties will be handling service calls and troubleshooting. If a
technician needs to be dispatched, that will be arranged through a third -party network.
NEW offers five weeks of hands -on training, including company orientation, program
overview, continuous supervisory support, instant messaging, and coaching sessions.
Mayor Lanham Lyne noted that the training will occur in two classrooms in the
Dillard building. He then recognized David Wierschem, the Vice Dean at the Dillard
College of Business at MSU, avowing that he has been invaluable in coordinating and
preparing the classrooms for use in this endeavor.
Bo Stahler asked how many agents NEW hoped to gain in Wichita Falls. Mr.
Zukowski — stated that they have not yet found a community that has overshot their
commitment. Mr. M stated that they hope to get approximately 300 workers. They hired
a firm that researched 237 cities. That list was reduced to ten cities. NEW chose two
cities out of that list — Wichita Falls and Lawton.
Mr. Altman asked if the $9.50 per hour salary is the entry level salary, and if any
benefits were given to employees. Mr. Zukowski affirmed that $9.50 is the entry level
salary, but noted that no health care benefits are provided. Those employees who work
in excess of 30 hours per week are given a free DIRECTV subscription, and there are
incentives to make additional money. Agents enjoy six days of paid holidays. Mr. Carroll
added that they have the option of taking off more time as unpaid leave.
The profile of a NEW Work -At -Home agent is one who would bring to the family a
secondary income, yet who cannot work outside the home. Benefits are already
furnished by the primary wage earner. Mr. Carroll noted that it could be the spouse of a
military member who has children 7 -10 years of age. Children of that age are more
capable of taking care of themselves when they get home from school, yet parents may
not want them to be home alone. He cautioned, however, that this job is not a substitute
for daycare.
Councilor Elmore asked how much time an agent spends sitting in front of the
telephone. Mr. Zukowski replied approximately 45 minutes per hour. Mr. Carroll added
that additional time is spent in online coaching sessions and in online meetings. Most
calls run from 10 to 12 minutes.
Mr. Altman noted that the MOU is not written quite as thoroughly as usual. He
pointed out his areas of concern: (1) there is no maximum number of jobs indicated for
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budgetary purposes; (2) the MOU references payment for the number of verified
positions created, but does not specify how long they have to be in existence; and (3)
the phrase "training operations" needs to be clearly defined, as NEW performs not only
on- location training, but also continuous training over the Internet.
Mr. Chase replied that the training operation is limited to Wichita County. If NEW
ceases operations in Wichita County, it would be assumed that they are gone. Mr.
Altman noted that for clarity, it would help to specify on -site training.
Mr. Altman noted that the Board typically pays for 40 -hour jobs. These are 32-
hour jobs. He questioned whether the Board should pay $1,700 instead of the $2,000
typically paid for 40 -hour jobs. Mr. Chase agreed that $2,000 per job created has been
paid in the past, but the wages had been in the $7.50 per hour range. Mr. Altman
pointed out that those jobs included benefits. Mr. Chase stated the decision was made
to keep the per job number at a minimum to offset the reduced hours and lack of health
benefits.
Mr. Altman asked about the company's turnover rate, and whether employees
are paid during the training period. Mr. Zukowski noted that trainees are on the
company's payroll. He stated in the beginning, other than the "brick and mortar'
employees, there was 100% attrition. They did not do well at either profiling or selecting
communities. Attrition will now be well below 100 %. Mr. Altman asked how large an
area these agents would serve. Mr. Zukowski replied that they will serve the entire
United States.
Mr. Chase noted that, assuming a "yes" vote from the Board today, approval of
the agreement would be presented to the City Council the following morning. The media
will be present, and the information sessions will be publicized. Classes for those hired
will begin on August 6; there will be 20 students in morning classes, and 20 students in
evening classes. It is important that not everyone apply for a position at one time, but
instead to have a fluid, constant number of applicants. Efforts will be made to come up
with a strategy to sustain a measured response.
Mr. Altman asked if the company was receiving funds from any other EDC, to
which Mr. Zukowski replied negatively.
Mr. Altman questioned whether there should be language that requires at least a
certain percentage of hires should be from Wichita County. President Shores said he
and Mr. Chase had discussed this issue, and decided the best option was to try to limit
it to the trade territory.
Mr. Altman expressed his appreciation to Mr. Zukowski. He noted that he came
in with the inclination to not vote for more than $1,700 per job created. However, NEW
has made a significant investment in this project, and he appreciated the presentation.
President Shores concurred, stating that today's presentation was excellent, and the
company's earlier team made a great presentation, as well.
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Mr. Zukowski and Mr. Carroll thanked the Board and left the meeting.
Mr. Chase commended Dr. Chelte (Dean of the Dillard College of Business
Administration at MSU) for his assistance. The NEW officials liked the facility. The
classrooms have all the "bells and whistles," with even a satellite on the roof. The
company will pay MSU a lease for the two conference rooms for one year, and for one
classroom for three years.
Bill Altman moved, seconded by Dave Lilley, that the MOU be approved as
amended. President Shores noted that an amendment to the MOU has been made and
seconded to set the maximum number of jobs at 300; clarify the definition of training
operations to specify on -site training; and change the definition of verified positions to
include that the positions must be in place for a minimum of six months before payment
will be made. The Board voted unanimously to approve the MOU with NEW, as
amended.
Mr. Lilley asked how the figure of 300 employees was determined. Mr. Chase
noted there are a certain number of folks hired who will ultimately leave the community.
The $2,000 figure is much lower than the amount that has been used for some time. It is
more in line with no benefits and the transient nature of the job.
Mr. Lilley noted that these jobs would provide employment opportunity for many
military affiliated families that do not have a secondary wage earner. They can work
while they are here and contribute dollars back into the community, whether it is for six
months or two years.
Mr. Altman noted that Wichita Falls and Lawton were undoubtedly chosen due to
Fort Sill and Sheppard AFB. Mr. Chase added that Midwestern was also a key factor. In
addition, Wichita Falls has a limited call center representation, which indicates there is
some mentality in the community that understands customer service.
Mr. Shores noted that he is leaving town at the close of this meeting. Discussion
was then had regarding the need to obtain his signature on the revised MOU. When it
was mentioned that Mr. Stahler could sign in his stead, City Attorney Bill Sullivan noted
that the Board's Bylaws require the President to sign all contracts. The Secretary-
Treasurer is only authorized to sign and endorse checks and similar items. Mr. Stahler
noted he is the Vice - President. Mr. Sullivan noted the Bylaws only call for a President
and a Secretary- Treasurer. According to Mr. Benoit, former Board member Jim Berzina
is the Board's Secretary- Treasurer.
Mr. Chase offered to make the changes to the MOU on his laptop and print the
document today for President Shore's signature.
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Mr. Altman urged the staff to determine what is needed to amend the bylaws to
allow the Vice - Chairman to sign documents on behalf of the Board in the Chairman's
absence.
VII. ADJOURN INTO EXECUTIVE SESSION, AS AUTHORIZED BY SECTION
551.072 OF THE TEXAS GOVERNMENT CODE
The Board met in Executive Session from 4:16 p.m. until 4:55 p.m., as
authorized by Section 551.072 of the TEXAS GOVERNMENT CODE.
VIII. UPDATES AND DISCUSSION ON OTHER ECONOMIC DEVELOPMENT
ACTIVITY
There was no report.
IX. ADJOURN.
Mr. Altman moved for adjournment. Seconded by Mr. Gilley, the meeting was
adjourned at 5:00 p.m.
, � 4 /
ary Wores, thairman