Res 049-2006 3/21/2006 ! �
RESOLUTION NO. �"�'L � �lp
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF WICHITA
FALLS, TEXAS, APPROVING THE CITY OF WICHITA FALLS 2006-2007
STRATEGIC PLAN; FINDING AND DETERMINING THAT THE
MEETING AT WHICH THIS RESOLUTION WAS PASSED WAS OPEN
TO THE PUBLIC AS REQUIRED BY LAW.
WHEREAS, the City Council and City Staff of the City of Wichita Falls wish to
align priorities with the needs and desires of its citizens; and
WHEREAS, the City Council and City Staff conducted several planning sessions
to form a cohesive document containing objectives for completion over the next finro
calendar years; and
WHEREAS, the result of the strategic planning sessions is the attached
document.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY
OF WICHITA FALLS, TEXAS, THAT:
SECTION 1. The 2006-2007 Strategic Plan is hereby approved.
SECTION 2. It is hereby officially found and determined that the meeting at
which this resolution was passed was open to the public as required by law.
PASSED AND APPROVED this the 21 day of March, 2006.
MAYOR
ATTEST:
ity Clerk
City of Wichita Falls
Strategic Plan
2006-2007
Vision Statement - Wichita Falls provides a safe, family-oriented community that
encourages unlimited opportunities and civic pride.
Values Statement - The Municipal Employees and Elected Officials practice these
values:
• Dedication — We illustrate our commitment through the services we
provide, and conduct our work in a manner that makes our citizens
proud.Integrity — We adhere to high moral principals, and are mindful of
the public's trust in our work.Citizen and Customer Satisfaction — We
strive to meet our citizens and customers needs in a professional and
friendly manner. Excellence — We provide an outstanding work product.
• Fiscal Responsibility — We recognize the importance of being stewards of
public resources.
• Cooperatio� — We strive for common goals, and make every effort to
incorporate others in our decision-making.
Mission Statement - The mission of the City of Wichita Falls is to improve the life
of its citizens by delivering quality public services in a cost effective and
courteous manner.
Focus Areas, Action Items and Objectives
Pub[ic Safetv — Provide the optimal level of Police, Fire and Health protection as determined by
our citizens.
Action Item — Evaluate the structure of the Police Department.
Objectives:
1. Complete a study amongst comparable cities in the State of Texas
to determine if the structure of the Police Department is similar
with other peer cities. Provide a presentation to the City Council
on the results of that study.
2. After considering the results of the comparable cities study, and if
the City Council determines it appropriate, hire an outside firm to
review the Police Department.
Action Item — Maintain an adequate number of Police Officers and Firefighters for each
shift.
Objective:
1. Complete a study amongst comparable cities in the State of Texas
to determine the number of Police and Firefighters utilized by peer
cities to provide public safety services. Provide a presentation to
the City Council on the results of that study.
Infrnstructure — Ensure the quality of the City's utility system, transportation network and
buildings.
Action Item — Plan the infrastructure to accomplish the desired development.
Objective:
1. Develop a 5-year Capital Improvement Program (CIP) with
rationale for improvements or replacements recommended in the
CIP.
Action Item — Plan for the replacement of the City Hall building.
Objectives:
l. Include in the City Manager's Recommended 2006-2007 Budget
funds to complete a needs assessment for the replacement of City
Hall.
2. Explore consolidation of the City/County buildings in the needs
assessment.
Action Item — Plan for the replacement of the Police Department.
Objective:
l. Include in the City Manager's Recommended 2006-2007 Budget
funds to complete a needs assessment for the replacement of the
Police Department.
Parks and Recreation — Promote and provide a wide range of leisure, recreational and cultural
opportunities.
Action Item — Plan for the completion of the remainder of the Trail System.
Objectives:
1. Complete a priority schedule to accomplish the circle trail system
within the city.
2. Develop and recommend to the City Council a financing plan for
the circle trail system.
Action Item — Examine the need for a renovation of Weeks Park Golf Course.
Objectives:
1. Devise a preliminary financing plan for various renovation models.
2. Develop a citizens committee to assist in the review and
recommendation of a renovation model.
3. Complete a financing plan for a recommended renovation model.
4. Recommend to the 4B Sales Tax Board a renovation project.
Action Item — Develop a plan for construction of a skate park(s).
Objective:
1. Determine a recommended location, park design and cost estimate,
and provide a presentation to the City Council.
Action Item — Review and prioritize the Parks, Recreation and Open Space Plan.
Objective:
1. Conduct a joint meeting with the Parks and Recreation Board and
City Council to review and update priorities.
Workforce Development — Attract, develop and maintain a diverse and well-trained workforce.
Action Item - Conduct a Pay and Classification Study.
Objectives:
1. Complete the pay and classification study.
2. Provide a presentation to the City Council on the results of the
study and recommendations for implementation.
Citv Appearance — Provide an attractive and clean community.
Action Item - Support effective Code Enforcement city-wide.
Objective:
1. Include the City Manager's Recommended 2006-2007 Budget
funds to hire more Code Enforcement Officers.
Action Item - Consider an Outdoor Storage Screening Ordinance.
Objectives:
1. Provide a draft ordinance to the Planning and Zoning Commission
for consideration and recommendation to City Council.
2. Provide a draft ordinance to the City Council for consideration.
Action Item - Continue beautification of inedians and highway entrances to the city.
Objectives:
1. Install the ornamental structure included in the 2005-2006 Budget.
2. Include in the City Manager's Recommended 2006-2007 Budget,
funds to complete an ornamental structure in 2007.
3. Include beautification components in the design engineering of the
Maplewood Extension project.
4. Continue the Spring and Fall flower planting program.
Technolo,�y - Use innovative technology to improve management efficiency, productivity and
customer service.
Action Item - Implementation of Mobile Data Terminal technology.
Objectives:
1. Contract with our Radio Communications Consultant and complete
a needs assessment to review the various applications of mobile
data (including non-public safety applications), and formalize a
cost estimate.
2. Develop and recommend a financing plan.
3. Issue and evaluate Requests for Proposals.
4. Recommend and execute a contract for installation.
Action Item — Utilize the new Website to improve service to our citizens.
Objectives:
1. Implement the new Web Site.
2. Implement the new Citizen Request Management System.
3. Evaluate and implement other E-Commerce areas such as utility
bill payments, job applications, recreation classes, and various
licenses and permits.
Action Item — Purchase and install a new Telephone System.
Objectives:
1. Prepare a Request for Proposals for a new Telephone System.
2. Evaluate submitted proposals.
3. Recommend award of proposal to City Council.
4. Begin Implementation.
Plannin� and Development — Encourage and implement planned, quality growth.
Action Item — Develop a Master Development Plan
Objectives:
1. Include in the City Manager's Recommended 2006-2007 budget
funds to hire a consultant to review certain components of a Master
Development Plan.
2. Review the development ordinances and development process to
make certain they are current.
3. Make a presentation to the City Council on the findings of that
review and any recommended changes to the Ordinance.
Civic Involvement — Involve citizens in city government and maximize volunteer efforts
Action Item — Encourage Citizens to Participate on Boards and Commissions.
Objectives:
1. Use Channel 11 to do interviews about the importance of City
Boards and Commissions.
2. Use the city's web site to advertise the various Boards and
Commissions and use reverse e-mail notifications for vacancies.
3. Recognize Board and Commission members on an annual basis.
Action Item - Continue citizen involvement in Neighborhood Watch and Citizens
Police Academy.
Objectives:
l. Use Channel 11 to do interviews about the value of these
programs.
2. Use the city's web site to publicize and educate citizens on the
Neighborhood Watch Program and the Citizens Police Academy.
Action Item - Develop a program to encourage retired city employees to volunteer
for the city.
Objectives:
l. Identify positions or duties that may be of interest to retired city
employees.
2. Notify retired employees of the identified opportunities.
3. Use the city's web site to notify retired employees and citizens of
volunteer opportunities.
Customer Service — Provide high-quality, customer-focused city services.
Action Item — Improve customer service in the Building Inspections and Code
Enforcement Divisions.
Objectives:
1. Conduct annual customer service training.
2. Utilize a Development Review Team, consisting of representatives
from the Community Development, Public Works, Fire and Health
Departments to provide consistency in review.
3. Utilize the Citizen Response Management system.
4. Develop and administer a survey instrument to monitor
performance in this area.
Action Item — Improve Service to our citizens.
Objectives:
1. Conduct a review on the feasibility of implementing a"311"
system whereby citizens have a central point of contact for
information on city services.
2. Implement the new telephone system.
3. Utilize the on-line Citizen Response Management System.
4. Review the numbers and functional areas provided in the local
telephone directories to make certain information is correct and
helpful.
5. Implement annual customer service training for front-line
employees.
Economic Development — Promote a strong and diverse economy.
Action Item — Devise a Strategic Plan for Economic Development.
Objectives:
1. Adopt the Economic Development Strategic Plan developed by the
Board of Commerce and Industry.
2. Complete a community-wide strategic planning process for
Economic Development.
3. On a quarterly basis, invite representatives from the Board of
Commerce and Industry to report on the progress of Economic
Development activities.
4. Conduct an internal study on the feasibility of offering incentives
for retail and commercial development. Provide a presentation to
the City Council to include any recommendations.
Action Item — Develop and Market a favorable image for Wichita Falls.
Objective:
1. Work with the Convention and Visitors Bureau and Board of
Commerce and Industry to more aggressively market Wichita Falls
and report on activities and accomplishments.
Revenue Sources - Match revenue sources with services to ensure sustainability.
Action Item - Review revenues and assess the city's ability to fund services and
high priority expenditure items.
Objectives:
1. Develop a 5-year Capital Improvement Program (CIP) with
rationale for improvements or replacements recommended in the
CIP.
2. Conduct a Pre-Budget Workshop with the City Council to review
potential uses of $1,600,000 in expiring debt service payments.
Action Item - Accelerate implementation of the storm water drainage improvement
program.
Objective:
1. Present to the City Council a recommended plan for accelerating
the completion of those projects listed on the storm water drainage
improvement plan and include various debt financing options.
Action Item - Review potential services for outsourcing.
Objectives:
1. Provide a presentation to the City Council on the services and
duties we currently out-source, and those that could be outsourced
2. In conjunction with examining the need for a renovation at Weeks
Park Golf Course, review the benefit of outsourcing golf course
management services.